Personalisation
IT’S TIME TO GET PERSONAL. Personalised Printing combines different text and images to produce individually personalised documents. It’s an extremely popular way of communicating with large or disparate groups as it gives you the flexibility to make every item within a large print run different.There are various levels of personalisation you can achieve. Basic personalisation means you can change recipients’ names and addresses on every document to attract their attention, but the message or content is the same for every customer.
Segmented personalisation allows you to divide your database into sections or groups and then target them accordingly. For example you could target customers according to age, gender, location etc. This allows you to send out information and offers that have been specifically developed to meet the needs of that particular segment.
Full personalisation allows you to completely customise every single document in terms of name, address, content, segment, special offers, leisure interests and more. A standard document layout is produced and you can then swap, vary and add whatever content and pictures you like. This level of focus enables you to gain the maximum attention and chance of response from every recipient.
Please call us now to discuss how personalised print can enhance your marketing and mailing campaigns.
About our equipment...
